marketing mix

英 [ˈmɑːkɪtɪŋ mɪks]

美 [ˈmɑːrkɪtɪŋ mɪks]

n.  营销组合(即产品特征、价格、广告宣传方式以及营销地的组合，公司可调整这些项目以实现其营销目标)

BEC经济

牛津词典

noun

• 营销组合（即产品特征、价格、广告宣传方式以及营销地的组合，公司可调整这些项目以实现其营销目标）
  the combination of the features of a product, its price, the way it is advertised and where it is sold, each of which a company can adjust to persuade people to buy the product

柯林斯词典

• N-SING （为推销某项产品或服务而推行的)营销组合,综合营销策略
  A company'smarketing mixis the combination of marketing activities it uses in order to promote a particular product or service.
  1. The key focus of the marketing mix will be on price and distribution.
     营销组合的重点将放在价格与配送上。

双语例句

• In carrying out the marketing functions, the firm needs to have a marketing program or strategy. This is known as the marketing mix.
  在发挥营销功能时，企业需要制订一个营销方案或营销策略，这就是我们所说的营销组合。
• Based on the social responsibility of high-tech enterprise marketing mix model innovation research
  基于社会责任的高科技企业营销组合模式创新研究
• That incorporated a marketing mix with magazine, newspaper.
  与杂志、报纸成立销售组合。
• The shift of emphasis in marketing from within the firm to outside the firm is also the evolution and development process of the center of marketing mix from seller to buyer.
  摘要市场营销的重心从企业内部向外部转移的过程，也就是营销组合从以卖方为中心向以买方为中心的发展演化过程。
• As part of our marketing mix, we'll label the product as a premium item with above-average quality.
  作为我们营销组合的一部分，我们要使这一产品成为高品质的象征。
• No matter how sophisticated and well-thought out the other components of the marketing mix are, the company's fortunes will rise or fall on the effectiveness of its distribution policy.
  无论多么复杂和深思熟虑的营销组合的其他部分，该公司的命运将上升或下降其分配政策的有效性。
• Analyze the marketing strategy of an organization of your choice and identify the key success factors or indicators in the marketing mix and the activities of an organization.
  分析您公司的营销战略，并解析在您组织组合营销活动中的关键成功因素和指标。
• Advertising, face to face marketing, promotions, public relations and promotional activities of the feature set, is called the marketing mix.
  广告、当面推销、促销、公关及宣传活动的特色组合，就称为推销组合。
• The Research on the Customer Satisfaction Survey and the Improvement of the Marketing Mix Strategies for Hunan Power Transmission and Substation Company; The result provide a important reference for the use of satisfaction in the field of EPI service.
  湖南送变电公司顾客满意度调查及营销组合策略改进以上研究结果为顾客满意度调查在计划免疫服务领域进一步的应用提供参考。
• Promotion The fourth element in the marketing mix is promotion.
  促销营销组合中的第四个要素是促销。